Are you a sleeping beauty?
If you are, you likely know the importance of sleep in making you look beautiful. During sleep, cells are nourished and regenerated. Those who get enough restfull sleep tend to have fewer wrinkles and generally look younger, especially if they don’t smoke.
This effect of sleep on appearance is especially noticeable if one hasn’t slept well for a few days. If this extends to weeks or years, one looks older and less healthy.
Now the beauty industry has jumped on this as a handy marketing ploy. Olay started the trend with its advertisements for a night cream. The copy stated “Put some muscle into your beauty sleep. (Use our night cream.) Wake with firmer, more beautiful skin.”
Though women have for centuries employed night creams for hands, face and body, the beauty industry is now finding many other opportunities to ‘push product’ for night-time use. Though they recognize the advantage of getting the most out of the natural restorative process that is sleep, they have also found another avenue for promotion. Time. When you are very busy with work and family, it may be difficult to find time to get to the salon. No problem. Simply apply these products while you sleep and voila!
There has been an explosion of products for use on the hair at night, while other products for night-time use include teeth whiteners and self-tanners. Beauty sleep has taken on a whole new meaning.